The Whitcoulls chain comprises 65 stores, 40 of which are located in Auckland, Wellington and Christchurch. In each of these cities Whitcoulls operates a major flagship store. Whitcoulls stores are located in prime retail areas.
Whitcoulls is an iconic New Zealand brand and has over a century of history in New Zealand that dates back to the establishment of Whitcombe and Tombs in 1888 and Coulls Somerville Wilkie in 1871.
Whitcoulls sells books, stationery, DVDs, newspapers & magazines. Books account for a significant proportion of total sales and Whitcoulls holds the leading position in the New Zealand book retail market. Whitcoulls also has a strong stationery presence and sells a range of stationery, games, cards and gift wrap. Whitcoulls is still estimated to have the largest market share of the personal stationery market in New Zealand. Whitcoulls also sells a full range of DVDs and entertainment software and has the second largest share of the New Zealand DVD market. Whitcoulls sells newspapers and magazines and although they are a relatively small proportion of total sales they generate significant foot traffic.
Whitcoulls is committed to continuing its long heritage of excellence in retailing and remaining at the forefront as one of the recognized retail brands in New Zealand.