Kobo executives Erin Tierney and Rob Tobin embarked on a fly/drive tour of the North Island this week, bringing extra product knowledge and marketing skills to book retailers stocking Kobo eReaders and accessories. They also brought an entertaining, positive approach to marketing Kobo that must have rubbed off on booksellers meeting the enthusiastic Aussie duo.
What’s more, their visit coincided with the announcement of the Kobo Aura HD, a new premium model with the most paper-like, high resolution, e-ink display and an extra large screen.