On this page you will find a variety of tools for training purposes. The documents detail the unique selling points of Kobo devices and also contain helpful comparisons to other eReaders, including the Kindle. This information will help you effectively retail Kobo devices to a range of customers.
The following resources will be added to and updated frequently. Please check back for updates.
We do recommend actively selling the accessories at the point of purchase. It is often quite simple to sell a cover for a Kobo device in the same purchase. Get your staff in to the habit of offering the covers to customers when they are shopping for devices. Each store should be expecting to sell a cover with approx 80% of devices sold.
Retail Tools for Booksellers
Webinar/Skype Training Sessions: more information coming shortly.
Bookseller Training Videos
These videos function as great dummies guides. They take you through everything from opening the box to charging up the device for the first time. A good resource for the complete luddite.
Getting help with Kobo
Kobo has a customer care team who can help with any questions you might have - Booksellers NZ members can contact them onBSNZ@kobo.com
Kobo Mini Unboxing...
Kobo Glo Unboxing...
Three-way comparison of Kobo Touch, Kobo Glo, and Kobo Mini
These documents have been prepared by Kobo and contain all your need to know information to train staff on how to sell Kobo devices.
The word documents break the info on the Glo and Mini down into 3-5 key points.
Kobo Returns Process
DOA Period (within 30 Days of purchase)
Customer returns device to place of purchase
Place of purchase replaces faulty device for customer
Place of purchase requests RA from Synnex for full credit
Warranty Period (outside 30 Days of purchase)
Customer contacts Kobo Customer Care on 00-800-3322-3344
Kobo assess customer unit for fault
Kobo issues an RMA for faulty unit to Customer
Customer mails unit to Kobo
Kobo replaces unit with 4 days via post
In the fraught world of selling actual books in actual shops, it’s nice to know that right now, all over the planet, highly intelligent people are on your side. And they’re out there coming up with clever ways to get punters to realise that it’s way cooler to stroll down to your local bookshop than surf the internet with your credit card.
Here are some ideas from around the world that direct global consciousness towards the wonders of the humble bookshop.
Jackie Dennis has had a long and varied career in the creative arts, first as a music publisher representing songwriters and then as a film and television producer. And prior to taking on the role of CEO at the New Zealand Society of Authors, she was the Music Supervisor for Taiki Waititi’s smash hit What We Do in the Shadows filmed right here in Vellington.
Greg Randall’s presentation was one of the highlights of the 93rd conference. Randall runs Comma Consulting, specialising in digital strategy, and is also a fitness instructor in his spare time, “as a hobby.” His talk was an intense 45 minute workout on all things digital. “E-commerce is just one piece of a very big puzzle; digital encompasses everything,” Randall said. “Technology needs to wrap around you and your business.”
Booksellers can find the link to Randall’s complete PowerPoint presentation here. We have also summarized the key points below.
Nielsen Book2Look is an exciting new service for publishers from Nielsen, the leading provider of book information and retail sales analysis. Nielsen Book2Look can quickly and easily help you promote key titles online and across social media.