retail

Kobo for booksellers

On this page you will find a variety of tools for training purposes. The documents detail the unique selling points of Kobo devices and also contain helpful comparisons to other eReaders, including the Kindle. This information will help you effectively retail Kobo devices to a range of customers.  

The following resources will be added to and updated frequently.  Please check back for updates.

Devices Images and Specs
Kobo device images and specs (opens to PDF)

Display Fixtures
Here are the two display fixtures we have asked stores to choose from:
1.    One is a small counter top fixture. See an image of the small fixture.
2.    One is a free standing unit that can easily be accommodated into a range of stores.  See an image of the large fixture.

Accessories
We do recommend actively selling the accessories at the point of purchase. It is often quite simple to sell a cover for a Kobo device in the same purchase. Get your staff in to the habit of offering the covers to customers when they are shopping for devices. Each store should be expecting to sell a cover with approx 80% of devices sold.

Retail Tools for Booksellers
Webinar/Skype Training Sessions: more information coming shortly.

Bookseller Training Videos
These videos function as great dummies guides. They take you through everything from opening the box to charging up the device for the first time. A good resource for the complete luddite.

Getting help with Kobo
Kobo has a customer care team who can help with any questions you might have - Booksellers NZ members can contact them on BSNZ@kobo.com

Kobo Mini Unboxing...


Kobo Glo Unboxing...

Three-way comparison of Kobo Touch, Kobo Glo, and Kobo Mini

Product Information
These documents have been prepared by Kobo and contain all your need to know information to train staff on how to sell Kobo devices.

The word documents break the info on the Glo and Mini down into 3-5 key points.

Kobo Mini retail selling points (opens to Word)
Kobo Glo retail selling points (opens to Word)

The PowerPoint documents are large and comprehensive product guides with great images. We recommend printing these out and having permanently available for staff to study up on.

Kobo Mini Retail Aid for Booksellers (opens to PowerPoint) (source: Kobo)
Kobo Glo Retail Aid for Booksellers (opens to PowerPoint) (source: Kobo)

Extra Tools
We have also included a multi device brochure and posters for the Kobo Glo and Mini which you can choose to print out and display in store and also give to your customers.

General cross device brochure on Kobo (opens to PDF)
Kobo Mini Colour Poster
(opens to PDF - huge file)
Kobo Glo Colour Poster
(opens to PDF - huge file)
Mini and Glo demo mode and set up instructions
(opens to PowerPoint)

Kobo Returns Process
DOA Period (within 30 Days of purchase)

Customer returns device to place of purchase
Place of purchase replaces faulty device for customer
Place of purchase requests RA from Synnex for full credit

Warranty Period (outside 30 Days of purchase)

Customer contacts Kobo Customer Care on 00-800-3322-3344
Kobo assess customer unit for fault
Kobo issues an RMA for faulty unit to Customer
Customer mails unit to Kobo
Kobo replaces unit with 4 days via post

Announcing the birth of a new publisher - Earth's End Publishing

Earth's End Publishing arose from a desire to see New Zealand comics and cartoonists achieve more prominence in their own country.

Local comics are often restricted in outreach, with sales limited to friends and acquaintances due to a lack of resources and experience in dealing with the book trade, or retail in general.

What the NZSA’s new CEO does in the shadows

Jackie Dennis has had a long and varied career in the creative arts, first as a music publisher representing songwriters and then as  a film and television producer. And prior to taking on the role of CEO at the New Zealand Society of Authors, she was the Music Supervisor for Taiki Waititi’s smash hit What We Do in the Shadows filmed right here in Vellington.

Paper Plus South City wins cash prize in Australasian Lonely Planet Competition

Maybe it was the maneki-neko that did it? The Maneki-neko or Good Luck cat waves its golden paw from the centre of this award-winning display at Paper Plus South City. 
 

Digital Fitness: Getting your website into shape

 

Greg Randall’s presentation was one of the highlights of the 93rd conference. Randall runs Comma Consulting, specialising in digital strategy, and is also a fitness instructor in his spare time, “as a hobby.” His talk was an intense 45 minute workout on all things digital. “E-commerce is just one piece of a very big puzzle; digital encompasses everything,” Randall said. “Technology needs to wrap around you and your business.” 
 
Booksellers can find the link to Randall’s complete PowerPoint presentation here. We have also summarized the key points below.

Calling all Booksellers! – Nielsen needs your website shoplinks…

Have you heard about Nielsen Book's new service: Nielsen Book2Look?

CREATE, SHARE AND SELL WITH BOOK2LOOK!
 
Nielsen Book2Look is an exciting new service for publishers from Nielsen, the leading provider of book information and retail sales analysis. Nielsen Book2Look can quickly and easily help you promote key titles online and across social media.

Booksellers NZ & Book Tokens (NZ) Ltd Annual Report 2014

ANNUAL REPORT TO MEMBERS OF BOOKSELLERS NZ FOR THE FINANCIAL YEAR TO 31 MARCH 2014

FROM THE CHAIR

The Wheeler Centre: much more than Literature with a capital L

Michael Williams, the director of The Wheeler Centre in Melbourne will give the keynote address at this year’s Booksellers NZ conference: Is the book world really changing?  

Lonely Planet Travel Month Celebrates Amazing Experiences with Behind-the-Scenes Video

Lonely Planet, the world’s most successful travel publisher, has launched a special month-long consumer and retail campaign in Australia and New Zealand for June 2014.
 
"Lonely Planet’s Travel Month 2014 is all about celebrating the guidebook, from inspiring travellers to plan their next trip, to having amazing experiences and making smart choices while on the road,” says Lonely Planet’s Asia-Pacific Sales & Marketing Director Chris Zeiher. “With New Zealanders travelling overseas in record numbers, we want to remind people how the simple guidebook can shape, inform and enhance your travel experience.” 

Harnessing digital power in the Wild West: Greg Randall on increasing website sales

How can analogue booksellers create sales opportunities in a digital world?