retail

Kobo for booksellers

On this page you will find a variety of tools for training purposes. The documents detail the unique selling points of Kobo devices and also contain helpful comparisons to other eReaders, including the Kindle. This information will help you effectively retail Kobo devices to a range of customers.  

The following resources will be added to and updated frequently.  Please check back for updates.

Devices Images and Specs
Kobo device images and specs (opens to PDF)

Display Fixtures
Here are the two display fixtures we have asked stores to choose from:
1.    One is a small counter top fixture. See an image of the small fixture.
2.    One is a free standing unit that can easily be accommodated into a range of stores.  See an image of the large fixture.

Accessories
We do recommend actively selling the accessories at the point of purchase. It is often quite simple to sell a cover for a Kobo device in the same purchase. Get your staff in to the habit of offering the covers to customers when they are shopping for devices. Each store should be expecting to sell a cover with approx 80% of devices sold.

Retail Tools for Booksellers
Webinar/Skype Training Sessions: more information coming shortly.

Bookseller Training Videos
These videos function as great dummies guides. They take you through everything from opening the box to charging up the device for the first time. A good resource for the complete luddite.

Getting help with Kobo
Kobo has a customer care team who can help with any questions you might have - Booksellers NZ members can contact them on BSNZ@kobo.com

Kobo Mini Unboxing...


Kobo Glo Unboxing...

Three-way comparison of Kobo Touch, Kobo Glo, and Kobo Mini

Product Information
These documents have been prepared by Kobo and contain all your need to know information to train staff on how to sell Kobo devices.

The word documents break the info on the Glo and Mini down into 3-5 key points.

Kobo Mini retail selling points (opens to Word)
Kobo Glo retail selling points (opens to Word)

The PowerPoint documents are large and comprehensive product guides with great images. We recommend printing these out and having permanently available for staff to study up on.

Kobo Mini Retail Aid for Booksellers (opens to PowerPoint) (source: Kobo)
Kobo Glo Retail Aid for Booksellers (opens to PowerPoint) (source: Kobo)

Extra Tools
We have also included a multi device brochure and posters for the Kobo Glo and Mini which you can choose to print out and display in store and also give to your customers.

General cross device brochure on Kobo (opens to PDF)
Kobo Mini Colour Poster
(opens to PDF - huge file)
Kobo Glo Colour Poster
(opens to PDF - huge file)
Mini and Glo demo mode and set up instructions
(opens to PowerPoint)

Kobo Returns Process
DOA Period (within 30 Days of purchase)

Customer returns device to place of purchase
Place of purchase replaces faulty device for customer
Place of purchase requests RA from Synnex for full credit

Warranty Period (outside 30 Days of purchase)

Customer contacts Kobo Customer Care on 00-800-3322-3344
Kobo assess customer unit for fault
Kobo issues an RMA for faulty unit to Customer
Customer mails unit to Kobo
Kobo replaces unit with 4 days via post

The Kobo Booksellers NZ Scholarship is open for application

Now in it’s second year, the Kobo Booksellers NZ Scholarship is open for two up-and-coming New Zealand booksellers.

The scholarship involves a two-week fully funded visit to the United States to attend the American Booksellers Association’s annual Winter Institute (WI).

What it involves:

The positives and pitfalls of self-publishing for bookstores

Success stories in self-publishing are much more rare that than media hype would suggest; realistically an author must know their market and fill reader expectations.

With the publishing industry taking fewer risks and trying to contract rather than expand their lists, this is the time when self -publishers can find gaps in the market to fill. Many of those authors turning to self-publishing were initially published by some of the big imprints, but now find themselves creating their own audiences, their own customers.

Small order surcharges, freight costs a big issue for booksellers

Most book retailers go out of their way to avoid freight charges or small order surcharges for special order titles their customer’s request. That’s because customers are resistant to any charge that is over and above the cost of the book. Retailers, in turn, are reluctant to pass those charges on to avoid sending customers away to order online.

This chicken or egg situation has become a bigger concern for book retailers recently as it seems an increasing number of distributors are imposing surcharges.

Where do I source that book? Supply dilemmas and local distribution changes

Twenty one pallets of book stock have just moved up the South Island from Dunedin to Oxford in Canterbury; after many years of handling their own book distribution, Otago University Press has opted to have Nationwide distribute their books.

Other changes of distribution have come about from Harper Collins’ relocation of warehousing to their Australian base; AUP have found a new home with Craig Potton and David Bateman is now the distributor for Bridget Williams Books and Josh Easby’s Hurricane Press.

Cruise ships see tourists buzz towards bookshops

Cruise ships in Kaikoura are a relatively new development, but one that makes local Paper Plus owner Mark Fissenden happy. “When a cruise ship is in town we see an increase in trade between 10 and 30 percent for the day.” His only gripe: Kaikoura gets just 10 or so cruise ships a season, and more of the smaller ones with 250 rather than 1000 passengers on board.

Good Christmas sales: sustainable into 2014?

A New Year note to Members of Booksellers NZ by CEO, Lincoln Gould.

Was it the changeable weather driving people into shops to buy and indoors to read? Was it the massive popularity of The Luminaries?  Was it a general pick-up in retail sales with the economy on the rise?  All of these factors and more contributed to a Christmas better than recent years for New Zealand booksellers (and by definition publishers) – see detailed roundup by Jillian Ewart.

Christmas greetings from Lincoln Gould, CEO, Booksellers NZ

One bookseller told me this week, “we are very busy; it feels like the good old days”. Certainly, anecdotal evidence from around the country suggests that our members are experiencing a better Christmas period than in perhaps the last three years.

It has been a hard year for many in the trade, with sales fluctuating month by month. The tight economic conditions, heavy discounting by overseas online retailers and the rise of e-books are among the reasons often given for low trading levels. Changes in the New Zealand publishing sector have also created uncertainty.  

Christmas in Children’s Books: Indies and chains on different paths

Indies and chains are on different paths for what is selling in children's books this Christmas.

Treasure trove of New Zealand classics make up new ebook library

Auckland University Press has produced a treasure trove of more than 240 classic New Zealand books, some long out of print, as ebooks in multiple formats for readers in New Zealand and around the world.

With the support of Creative New Zealand, Copyright Licensing New Zealand and the Vice-Chancellor’s Strategic Development Fund at the University of Auckland, the Press has mined fifty years of great publishing to bring back its classic books in these new formats.