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Mighty Ape’s lair is no lush jungle, just a bland warehouse in the Auckland’s Albany industrial area, a warehouse with conference room and offices above.

A designer may have had a hand in the conference room with its lit alcoves and massive crafted table. No such luck for the worker bees in utilitarian grey cubicles.
Still, who needs a seductive retail environment in real life when business is online?One visit to their online store adn you'll quickly see the ambience is different.

Skip to Mighty Ape's top ten books for the last month.

Rob Smith knows retail through and through – he worked for the Progressive supermarket chain for 22 years followed by eight as GM at Warehouse Stationery. Rob’s been with PaperPlus Group for five years and those times have been marked by outstanding progress.

eReport is written by publisher and Digital Publishing Forum director Martin Taylor (pictured) who has been involved in the publishing, technology and internet fields for more than 20 years. He is director of the New Zealand Digital Publishing Forum and publisher and managing director of Addenda Publishing.

eReport: Posted: 12 Apr 2010 03:30 PM PDT