Riding on a Wonky Donkey

The Children's Bookshop in Kilbirnie, Wellington, is riding the Wonky Donkey phenomenon at the moment. They aren't in quite the same ballpark for sales as author Craig Smith (who boasts over 5000 sales), but for a small bookshop they are pretty happy with the 60 copies sold so far to overseas customers, with more people waiting for the next shipment due in late September, owner Ruth McIntyre says.

'We have set up a pop-up mailroom in the staffroom in order to process the large number of orders for the book, made popular again by Scottish granny Janice Clark's hilarious Youtube video clip which went viral a week ago.

The assembly line pop-up mail room in the staffroom at The Children's Bookshop, Kilbirnie, Wellington. 
The assembly line pop-up mail room in the staffroom at The Children's Bookshop, Kilbirnie, Wellington. 

'Our postal maestro Sasha has been working fulltime for the last couple of days since our books arrived from Scholastic, processing the 80-plus orders we have received over the last week. Most of our sales have been to the USA, with a few to the UK. All our copies have now been allocated, with about another 20-plus customers (on Wednesday night) who are happy to wait for the next print run. 

'It has been so much fun planning a strategy to accommodate all the extra work involved in mailing out so many books. We would normally be processing up to 6 to 8 on-line orders in one day. To suddenly be dealing with more than 80 orders at once requires a fair bit of logistical planning. Sasha has been doing a fantastic job.'

ruth mcintyre

Ruth McIntyre was one of the judges who shortlisted Craig Smith's and Katz Cowley's book for the NZ Post Children's Book Awards in 2010. It won the Children's Choice Award in the picture book category and over the last eight years it has sold more than one million copies, mostly in NZ and Australia. 

Scholastic NZ's senior editor Penny Scown said on TV3 News tonight that they were printing another 40,000 copies.

ENDS