NZ Bookshop Day 2017 - Balloons, Dogs and Dress-Ups
With one bookshop reporting their sales had quadrupled as a result, and media getting right behind it, NZ Bookshop Day was a great success nationwide.
Membership and Marketing Manager for Booksellers NZ, June Murugan says, ‘It’s amazing to see the collaboration from Publishers, Bookshops, Authors, media and the local communities come together to showcase and celebrate the love of books and their local bookshop.
'There was such a buzz in the lead-up to NZ Bookshop Day with bookshops putting on hemed events, tours, book launches and competitions for all ages. The weather was beautiful and in some of the regions there were festivals which brought more people out for the day - it was a very vibrant and colourful Bookshop Day!'
Founded in 2014, and inspired by Independent Record Store Day in California and Love your Bookshop Day in Australia, NZ Bookshop Day has been building on its successes. While the number of individual events was not as high in 2016, there were over 170 bookshops celebrating nationwide. Click through below for photos.
As well as trending top on Twitter for #nzbookshopday, news media got on board to support the ‘Love your Bookshop’ letter campaign this year, with both Your Weekend and NZ Herald publishing love letters from NZ authors such as Fiona Farrell, Stacy Gregg, Patrick Evans, Mary McCallum and many more. Thank you to those publishers who arranged these love letters, it was an incredibly popular concept and we only wish we could have fit more in!
Many of the extra letters have appeared on Booksellers NZ’s blog, and others will be featured in the coming weeks as we ramp up for Christmas sales.
NZ Herald also covered our #efairnessnz campaign , and Annabel Langbein wrote a love letter to her bookshops which was featured in their weekend magazine, Canvas. Both Jenna Todd and Sarah Forster appeared (separately) on RadioLIVE, with coverage on Radio NZ National led by Catherine Robertson on Jesse Mulligan.
In Auckland, Time Out Bookstore hosted dozens of dressed-up dogs, while Dorothy Butler Children’s Bookshop had visits from Jessica Townsend (Nevermoor) and Kat Merewether (Kuwi the Kiwi). In Hamilton, the Book Fairies hid mummified books throughout the towns’ bookshops. Further down the country, Donovan Bixley was at Wardini’s in Napier, and in Rotorua, Tom E. Moffatt was McLeods Booksellers’ celebrity storyteller.
Sarah Forster was out and about in Wellington, hitting Vic Books Kelburn for their Storytime Extravaganza which had about 100 kids and adults attending; then Millwood Gallery to join the small but well-behaved crowd listening to the wonderful Stephen Daisley; then The Children’s Bookshop for a packed-out book launch for Suzanne Main’s How NOT to stop a Kidnap Plot (Scholastic NZ). June Murugan attended Spring into Tawa, visiting Tawa Take Note, where the staff were dressed as book characters.
Booksellers NZ CEO Lincoln Gould spent the day in his own weekend bookshop in Featherston, Messines Books: Military History where he had arranged demonstrations of the unlikely but popular sport, war gaming. “Among the many who came into the shop, a Lieutenant Colonel in The Defence Forces , who watched for a bit, bought a war gaming history book and left saying that he had been involved with war games “for 50 years”. It’s wonderful the variety of people attracted to bookshops.’
In the south, Volume debated the Booker Prize and gave out their book subscription to the winner of Bookshop Bingo. Page & Blackmore led their folllowers behind the scenes in the bookshop in Nelson; while Scorpio Books hosted a children’s writing workshop with Juliette MacIver, and announced the Ngaio Marsh Awards (followed by a lit quiz). The Twizel Bookshop celebrated, and Otago University Book Shop kidnapped authors & held storytelling sessions.
We are very grateful to the publishers who reached out to bookshops, offering giveaway books and competitions. Allen & Unwin provided a signed copy of Tom Scott’s book to any stores that promoted the Tom Scott quiz on NZ Bookshop Day; while HarperCollins NZ supported Scorpio Books with good prices for their fourteen favourite HarperCollins books to promote 200 years of HC. There were dozens of other deals negotiated directly, which was fantastic to see.