Keeping it local is at the heart of Indiebound’s messaging. It’s about encouraging and celebrating customers who are choosing to buy local and support your store.
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It’s your choice where you shop, but when you shop at an independently owned business, your entire community benefits:
YOU’RE SUPPORTING THE LOCAL ECONOMY
- US research shows that for every $100 spent at a local store $68 of that stays in your community.
- Successful businesses attract other businesses, creating pockets of growth and opportunity that serve your community.
- Local businesses donate to charities at more than twice the rate of non-local businesses.
HELP BUILD YOUR COMMUNITY
- Shopping indie helps develop the character in a town or city.
- For local business owners, your community is their community so they have a personal interest in its long term health.
- Local businesses are run by local people who then employ other local people.
LOCAL PEOPLE KNOW LOCAL PEOPLE
- Create a meaningful relationship with your local bookshop and they’ll be able to order a choice of books that suit you best.
- It’s always worth making a little extra effort to shop locally. If you can’t find the book you want just ask – your local bookshop will find it for you.
All it takes is a slight re-think when you’re about to make purchase decisions – and the conscious choice to support your local traders.
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