MediaR Marketing Strategy of the Year

Who should enter?
Entries are welcome from any New Zealand bookstore, publisher or other book-related business. Organisations may submit multiple entries (one entry per campaign).

Criteria
The marketing strategy may be for anything from a single book/event to a re-brand, but examples must relate to the period 1 April 2017 to 31 May 2018.

Judges will be looking for evidence of:

  • A well-planned and well executed marketing campaign, with clear objectives and measurable results (include data to support this).
  • Ways in which the campaign worked across different media or forms.
  • Innovative, smart ways the campaign enticed new readers or promoted books.

What to submit

  • A completed entry form
  • A single PDF (10 pages max.) which addresses the above criteria. Word count: 500–1,500 words. Note: examples must be from 1 April 2017 to 31 May 2018.

Some of the things you could include are:

  • Evidence of innovative marketing decisions
  • Social media
  • Advertising
  • Merchandising and displays
  • Understanding of audience
  • Success of campaign (media coverage; sales figures; chart data; awards etc)
  • Innovative use of budget, no matter how big, small or non-existent

Entry fee
This year members of Booksellers NZ and/or PANZ may submit one entry free of charge. Further entries, and entries from non-members, may be submitted for a fee of $100 + gst. 

The prize
The winner will be presented with a certificate at the Awards Dinner at Rydges Auckland on Saturday 25thAugust and will be included in a media release, website and social media managed by Booksellers NZ.

How to enter
Email your entry to awards@booksellers.co.nz by midnight on Monday, 23 July 2018.