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Ruby Wallace, owner of Enamoured Books

Enamoured Books started because of my love for the romance genre. I almost exclusively read romance books, and sometimes it can be really hard finding an extensive range of romance novels in New Zealand – especially those trending on BookTok! Whilst romance is consistently one of the top selling genres in fiction, it has started to have a surge in popularity over the last few years with many of these books becoming collectors’ items. Thanks to BookTok people are no longer hiding their romance novels away, but instead are proud to show off all the romantic (and smutty!) goodness they are reading.

One aspect which I adore about the romance book world is the community that comes alongside it. Everyone we have meet so far has been so incredibly supportive, and open about sharing their love of romance. Enamoured was created with this exact community in mind, and it was important when curating this space that Enamoured was everything they could have imagined and more. To be loved is to be seen, and that is everything we wanted Enamoured Books to embody. Enamoured Books is all about walking in and feeling like you have stepped into a romance novel where you are the main character. To feel like you can step away from the stress of life, and into a space where your wildest dreams have been meet.

Based in Remuera, Auckland, we welcome you to join us in store. Whether it is to find your next read, have a general browse to become inspired, or to curl up on one of our couches with your newly purchased book. We hope to see you soon – after all, Enamoured was created just for you x

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