The Summer Reading Catalogue is a membership service for members of Booksellers NZ, which highlights over 100 of the best books to buy this season.
In 2018, 23 indie bookstores participated – distributing a total of 218,590 catalogues across NZ (through newspapers, letterbox drops, mail-outs and store bag-stuffing). We are anticipating comparable numbers for 2019.
As the bookstores gear up for the Christmas season, they do in-store/window displays which provide additional exposure to your included titles when the catalogues are distributed.
All the participating booksellers are all involved in selecting the titles for the catalogue – they vote on the titles you submit, ensuring good coverage of different genre and price-points. They are aware of your end-of-year releases, even those titles that are miss the final published list in the catalogue.
The processes involved definitely increases the advertising and promotional opportunities for your key titles through some of the strongest independent bookshops nationwide. The catalogue is also a strategy to enhance the reputation of indie stores, local publishing and the unique place of independent retail in the market.
The costs for including your titles in the catalogue:
Jacket image, 50-word description
$350 + GST per title
92–100 positions available
Larger jacket image, 'Our Pick' logo, 50-word description
$550 + GST per title
16–21 spaces available
4-6 spaces available
The timeline (provisional)
Friday 12 July - submissions deadline (this may be extended, but not by much)
11th August – selection finalised; request for cover images
17th September – publishers to sign-off PDFs
24-26 October – delivery to stores in time for NZ Bookshop Day
Here is a flipbook of the 2018 Summer Reading Cataologue, made via Flipsnack:
Each catalogue is personalised to your own bookshop, and they use it to promote summer reads throughout their busiest season. You may receive it in a letterbox drop, find it in the local newspaper, or find it in your bookshop bag after purchasing books.